Instagram is huge. It is the 6th most popular global social networking platform with over one billion active monthly users and over 500 million daily active users.
Instagram is the leading photo sharing app and that’s what makes it unique (and popular). In a world where visual content is critically important, you cannot go without promoting your business and products on Instagram.You don’t want to miss this amazing opportunity to reach a billion people who are actually interested in seeing and sharing photos.The following Instagram campaigns are handpicked to help you get started and create a killer and effective Instagram campaign.The idea is to help you understand: How to best reach your target audience on Instagram and how to craft a killer Instagram campaign that will help you achieve your marketing objectives in no time.
1. Mothercare #BodyProudMums Campaign
Mothercare initiated a new hashtag as part of their campaign on Instagram that wasn’t just touchy but it addressed a real issue that women face after childbirth.The hashtag was introduced in a post and was followed by several stories from moms all over the world. The hashtag #bodyproudmums has around 1K posts on Instagram as of today.
The campaign was appreciated off Instagram as well. Here is how a Twitter user appreciated it.
What makes it a successful campaign?
There are multiple great things that make this Instagram campaign a success.
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- It focused on a real problem that women face. It wasn’t all about Mothercare promoting itself rather this campaign was focused on brand awareness and it worked.
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- Initiating a new hashtag is one of the best ways to boost brand awareness and drive several other benefits that help your brand grow.
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- The campaign focused on real life stories. Mothercare shared multiple real-life mom stories and soon other moms joined. A real-life story attached to an image works far better than a high-quality image with no story.
2. World Record Egg
This one is interesting, I bet.This photo of an egg is the most liked photo on the Instagram ever. It has racked over 53 million likes and has beaten the previous most-liked photo (18 million likes) on Instagram which was a photo of Kylie Jenner’s daughter.
The egg post has set the world record and the likes are increasing every single day.This egg post is covered by leading websites including CNN, The Guardian, Mashable, Techcrunch, Fortune, and others.Experts are of the view that the creators of the egg are already millionaires.
What makes it successful?
Chris Godfrey is the guy who posted the egg photo with her colleague and they were interviewed by The New York Times. This interview tells the reason why it’s a successful campaign.In a nutshell:
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- It was a planned campaign.
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- The goal was clear (to be the most liked photo on the internet).
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- They clearly asked people to like their egg photo.
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- The team did put a lot of effort in getting likes (marketing for likes).
3. Kylie Jenner Come Back
Jenner posted a video of her frying the egg on hot concrete and captioned the video: Kylie when she sees the world record egg account.This video has over 44 million views and over 4 million likes on Instagram and it has made it to CNN. Her followers and people at large enjoyed the video and thus appreciated it in the forms of likes.
What makes this campaign successful?
First, it was a full-fledged campaign by Jenner as you can see in the video that she was well-prepared for frying the egg. So it was a well-thought campaign.This video was in response to a record-holding photo. However, what’s more important is that since the leading media was covering the story of an egg becoming the most liked photo on the Instagram, it was the right time to add to the story and get covered in all the leading (or most of them) media.This is the reason it was posted on January 14, 10 days after the egg photo.It was a timely and planned campaign to move along with a viral photo.
4. Rent the Runway showcasing customers
Rent the Runway is great at delighting its customers and it is a great way to connect with your audience. The screenshot of a potential customer who mentioned their brand name was shared by Rent the Runway.Not only is it an amazing way to let customers know that they belong to the family but it lets them know that they’re being heard.Of course, I cannot go without appreciating Rent the Runway’s social listening ability that their team identified the post.This post has over 4000 likes on Instagram but what’s more important is that its recommendation coming from someone else.
What makes this campaign successful?
Well, 4000+ likes on an Instagram post might not be a big deal for some brands but it really means a lot to small businesses and startups.What makes this post successful is that it uses customer recommendation smartly. Constant social listening and monitoring brand mentions are critical if you want to stay ahead of your competitors.
5. The Good Advice Cupcake Valentine’s Day Campaign
The Good Advice Cupcake Valentine’s Day video will make you fell in love with it. It’s funny and people loved it.This video has over a million views and more than 332K likes.
What makes this campaign successful?
Nothing fancy just a funny video that delivered the message.You don’t have to be too salesy all the time on Instagram. Posting videos and images for fun always works.
Conclusion
The way how you use Instagram makes all the difference. These brands achieved great success with Instagram, now it’s your turn.No, you don’t have to copy these campaigns (you can, but I don’t recommend it), however, take ideas, get better, and try coming up with something that’s relevant to your audience.If you want to research more brilliant examples of social selling, here is a great article for you.