Super Bowl isn’t just about football; it’s the ultimate stage for brands to flex their creative muscles.
With over 123 million viewers tuning in for the ultimate NFL finale, we’ve seen some legendary ads make use of this prime-time exposure. From hilarious celebrity cameos to cinematic storytelling, these commercials set the bar high.
Here, we’re diving into the best Super Bowl YouTube ads from the past few years that had fans buzzing long after the final whistle.
Let’s get into it:
Best Super Bowl YouTube Ads of 2024
1. Tina Hires Body Double — Booking.com feat. Tina Fey
Tina Fey displays the brilliant idea of hiring body doubles to manage her “busy vacation life” in one of the most popular Super Bowl LVIII ads on YouTube. Its playful absurdity cheeringly communicates the ease of finding the perfect vacation spot with Booking.com.
2. Less Social Media. More Snapchat — Snapchat
https://www.youtube.com/watch?v=5Bqqhr_2avc
In a bittersweet ad exposing the darker side of influencer culture, Snapchat makes a powerful statement. They position themselves as the remedy for social media toxicity. With millennials and Gen Z tuning in worldwide for the Super Bowl, Snapchat advocates for more authentic connections. This one truly raises the bar.
3. That T-Mobile Home Internet Feeling — T-Mobile feat. Jason Momoa
For Super Bowl LVIII, T-Mobile delivered yet another musical, this time featuring Jason Momoa. As he switches to their 5G home internet, Momoa’s unexpectedly soulful vocals leave Donald and Zach completely floored. It’s both hilarious and oddly charming, making it a memorable and fun take on the benefits of switching to T-Mobile.
4. Javier in Frame — Google Pixel
Google Pixel’s ad featuring Javier Bardem was one of the most emotional Super Bowl ads of the year. Bardem struggles with photography due to partial blindness, and Google AI assists him with capturing flawless memories. It tugs at the heartstrings while beautifully promoting inclusivity and accessibility.
5. Mr. T in Skechers — Skechers
https://www.youtube.com/watch?v=6zolFHbtEew
Who thought a hardcore guy like Mr. T would be a big Skechers fan? The ad shows him stomping around in Skechers’ latest shoes, focusing on its cushioned, supportive design. His bold personality sells the brand’s message of toughness and comfort in one fell swoop.
6. Hello Down There — Squarespace
Squarespace uses a clever parody to show the struggle of getting noticed without a stunning website—even for extraterrestrials! A brief cameo from Martin Scorsese adds to the charm. The playful visuals and whimsical concept nail Squarespace’s promise of simplifying online creativity.
7. Twisters Trailer — Universal Pictures
Universal Pictures sent a surge of adrenaline through Super Bowl fans with the intense “Twisters” trailer. The pulse-pounding visuals, along with appearances by Glen Powell and Daisy Edgar-Jones, made it the perfect marketing push to get an already excited audience ready to storm the theaters.
8. Double Shot Dad — Amazon
In just 15 seconds, Amazon brilliantly positioned Prime Video as the ultimate solution for a busy dad juggling night-time parenting with action-packed movies. It’s pure marketing genius how they conveyed such a strong message in so little time, especially knowing most dads would likely be up late on the Super Bowl evening.
9. The Future — Crowdstrike
Crowdstrike’s ad goes bold by showing their futuristic cyber security tech in an old Midwest setting. It perfectly captures the speed, strength, and reliability of having Crowdstrike as your sidekick. The fun visuals and relatable nature couldn’t have been a better fit for the Super Bowl.
10. Holes — Spectrum
https://www.youtube.com/watch?v=pGrnC329YzE
Spectrum takes a diss at their competitor, T-Mobile, in their short yet lighthearted “Holes” ad. It hilariously depicts how frustrations of bad connections can lead some to punch holes in the wall. It’s a simple, visual gag that effectively drives home the need for reliable internet coverage, putting Spectrum in the spotlight for households tired of patchy service.
11. El Test Drive — Nissan
https://www.youtube.com/watch?v=P0sksUGoaSE
The Nissan Pathfinder ad was a prime example of smart marketing to highlight a car’s features in just a minute. Featuring an action-packed test drive through stunning landscapes while fitting seven people, it makes a compelling case for driving as an adventure.
12. Superior Beach — Michelob ULTRA feat. Lionel Messi
https://www.youtube.com/watch?v=fcicwfR5Xx8
Michelob ULTRA’s Super Bowl ad featuring Lionel Messi is a masterstroke in time-relevant marketing. As the football legend waits for a Michelob, the ultimate beach football match unfolds, nodding to his Inter Miami signing. Its striking visuals and focus on fun resonate with Super Bowl fans, positioning the brand as a lifestyle favorite.
13. Mayo Cat — Hellmann’s
https://www.youtube.com/watch?v=aUnKqXTSJWU
Hellmann’s twist with a cat meowing ‘mayo’ and turning into a global sensation is pure marketing genius and a lesson in the power of simplicity. Even Pete Davidson couldn’t resist adopting the Mayo cat, but it’s the strong message of reducing food waste that really propels the ad to greatness.
14. The Wait Is Over — Popeyes feat. Ken Jeong
https://www.youtube.com/watch?v=zo8PQgark7c
No one’s rolled out wings like Popeyes. A team of scientists thaws Ken Jeong from a cryo chamber, revealing that the fast-food giant has finally unleashed wings. As he savors them, Ken hilariously adjusts to the new world. The ad’s high-energy vibe and spot-on humor hit home with fans, making it a perfect fit for Super Bowl’s hungry audience.
Best Super Bowl YouTube of Ads 2023
15. Somewhere, Anywhere — Booking.com feat. Melissa McCarthy
Featuring Melissa McCarthy in a beautiful, skit-like travel fantasy, this Booking.com commercial was the perfect break for Super Bowl fans. The ad precisely captures the platform’s versatility and promise of dreamy vacations, and McCarthy’s comedic timing makes it even better.
16. New Year. New Neighbor — T-Mobile feat. Josh Travolta
In a catchy musical featuring Josh Travolta, T-Mobile found a genius way to showcase their home internet with lightning-fast 5G and easy setup. True to T-Mobile style, this ad added a fresh twist to Super Bowl halftime commercials, leaving a forever impression on viewers.
17. Jack’s New Angle — Doritos feat. Jack Harlow
Jack Harlow sparks a worldwide triangle craze with his fresh spin on music. Doritos nails this Super Bowl ad with playful storytelling, reminding fans of its bold flavors and reinforcing the brand’s fun, flavorful identity.
18. Not-So Clueless – Rakuten feat. Alicia Silverstone
Rakuten’s witty throwback to Clueless with Alicia Silverstone is a masterclass in leveraging cult movie following to promote relatable shopping experiences. The perfect mix of nostalgia and sharp writing hooks audiences, making the brand’s cashback deals both fun and unforgettable.
19. New Member’s Day – Michelob Ultra
https://www.youtube.com/watch?v=OUGW1kEMwL0
You’d never expect to see Serena Williams at a golf course challenging the pros. But “New Member’s Day” turned it into a phenomenal message of how differences in sports don’t exist as long as you’re enjoying it while sipping Michelob Ultra.
20. Great Acting or Great Taste? – Pepsi
https://www.youtube.com/watch?v=hNZTzQUErFw
Pepsi’s “Great Acting or Great Taste” is simple, effective, and a great example of pairing actors to generate memorability. His challenge to the audience; does he actually like Pepsi Zero’s flavor or is he just great at acting? The ad showcases Pepsi’s signature flavor even in their sugar-free beverage, while poking fun at the art of acting itself.
21. Bradley’s Mom Knows Best — T-Mobile
Rather than sticking to a scripted ad, T-Mobile brings a heartwarming behind-the-scenes moment with Bradley Cooper and his mom. By using a light, unscripted approach, they highlight the power of relationships and communication. Without forcing the message, T-Mobile cleverly delivered its point, making it a standout success.
22. Shrinking and Drinking — Heineken
The Super Bowl audience sent shockwaves when audiences saw Paul Rudd as Antman in a Heineken ad. But its witty humor and smart positioning of their 0.0 alcohol-free beverage (though it disappoints the ants) was the perfect way of sending this message: you can enjoy Heineken without the alcohol and still be part of the fun.
23. Breaking Good — Popcorners
Fans never imagined they’d see Jesse Pinkman and Walter White like this on the big screen! This time, they’re promoting the new flavors of PopCorners. In a hilarious twist on their iconic episode, even Tuco Salamanca makes an appearance. Breaking good with a top-rated snack, this ad is destined to land in the Super Bowl ad hall of fame!
24. Hold — Bud Light
https://www.youtube.com/watch?v=EuaA_Efu_3U
Bud Light adds a playful vibe to Super Bowl 2023 with a laid-back ad starring Miles Teller. Its relatable message of never stopping the fun with an easy-to-drink, comfortable can of Bud Light creates a lighthearted tone, putting the spotlight on the brand as the go-to beverage for any occasion.
25. All Walks of Life — Skechers
https://www.youtube.com/watch?v=fdN0GWOtsHQ
Snoop Dogg takes center stage in Skechers’ “All Walks of Life,” blending his swagger with comfort as he goes by his day. With hilarious snippets and everyday antics, as well as appearances from Tony Romo and Martha Stewart, the ad is fun, memorable, and proves that Skechers can fit into anyone’s lifestyle, even if you’re an icon like Snoop.
26. The Singularity — Squarespace
Adam Driver humorously tackles the concept of Squarespace being a “website that creates websites,” transforming into a self-replicating entity that eventually reaches singularity. The clever play on this tech paradox playfully stirs up a mental tug-of-war for Super Bowl viewers, blending humor with a mind-bending idea.
27. Drive-Thru — Dunkin’ Donuts feat. Ben Affleck
Ben Affleck turns Dunkin’ drive-through into a comedy show, taking orders and surprising customers in a prank. But just as he’s getting into the swing of things, J-Lo swoops in to shut down his caffeine-fueled fun. This playful stunt not only shows off Affleck’s charm but also cements Dunkin’ as the ultimate coffee destination for Americans everywhere.
28. Best of Us — Pringles
Pringles’ playful ad highlights the fun of sharing snacks, even if it means getting your hand stuck in the can. With a quick, humorous nod to Meghan Trainor, it captures the brand’s spirit and solidifies Pringles as the ultimate snack for gatherings.
Best Super Bowl YouTube Ads of 2022
29. Mind Reader — Amazon feat. Scarlett Johansson & Colin Jost
In one of the sharpest Super Bowl ads, Amazon’s Alexa hilariously plays the mind reader for Colin Jost and Scarlett Johansson. The clever banter, packed with nods to their careers, makes it both relatable and entertaining while showcasing Alexa’s smart capabilities.
30. Jurassic World: Dominion — Universal Pictures
In one of the most electrifying Super Bowl YouTube ads, Jurassic World: Dominion delivered pure spectacle. With jaw-dropping visuals and the return of legends Sam Neill and Laura Dern, it mesmerized audiences nationwide. And the payoff? Massive. The film roared past the billion-dollar mark, leaving its mark as a blockbuster sensation.
31. Donald Faison Helps Zach Braff Discover Internet Freedom — T-Mobile
T-Mobile’s Zach Braff and Donald Faison hilariously showcase the benefits of T-Mobile home internet in true musical fashion. With Faison tossing his laptop as usual and their undeniable chemistry shining through, T-Mobile left a memorable impression in a delightfully entertaining way.
32. Nissan Presents: Thrill Driver — Nissan feat. Eugene Levy
Nissan brought the heat, going toe-to-toe with the Fast and Furious franchise in the adrenaline-pumping product launch of the Nissan Z. Packed with heart-racing driving scenes and star-studded cameos from Eugene Levy and Dave Bautista, the ad hit the sweet spot for thrill-seekers and adventure junkies alike.
33. Idris Elba Says Things — Booking.com
https://www.youtube.com/watch?v=Pp49uUpesb4
Idris Elba teamed up with Booking.com to poke fun at their no-frills name, all while subtly reinforcing their dominance in, well, booking everything. The ad adds a playful twist to the Super Bowl commercial lineup, bringing humor and charm to the mix.
34. Mayo Tackles Food Waste — Hellmann’s
If anyone can make puns out of mayo, it’s Hellmann’s! This time, Jerod Mayo takes the spotlight, tackling food wasters left and right. Hellmann’s not only nails their branding but scores big by signing a football star and tackling a crucial eco-social issue, making the ad both relatable and impactful.
35. High Stakes — Rakuten
In a high-stakes poker game, Hannah Waddingham ups the ante with modern household items, but luck isn’t on her side—thanks to Rakuten’s vast selection. With cinematic flair, Rakuten showcases how they reward shoppers, turning cashback into a thrilling victory.
36. Nope — Universal Pictures
Jurassic World wasn’t the only blockbuster trailer at the 2022 Super Bowl. Nope started off light and playful, but quickly plunged into eerie, supernatural territory, leaving viewers both terrified and hooked. It’s the kind of ad that grabs attention and refuses to let go—a perfect fit for the massive NFL audience, and one that sparked serious buzz.
37. Miley Cyrus Sings a Song for 5G Phones — T-Mobile
T-Mobile stepped up their game, swapping out Zach and Donald for Miley Cyrus, who draws inspiration from the legendary Dolly Parton. The result? A clever and catchy single, “Do It For The Phones,” highlights the brand’s expansive coverage across the US. The ad is bold, iconic, and perfectly tailored to hook younger, tech-savvy viewers.
38. Zeus & Hera — BMW
Arnold Schwarzenegger as Zeus steps down from Olympus and finds excitement cruising in the all-new BMW electric vehicle. With a witty spin on mythology and a star-powered duo featuring Salma Hayek, the ad perfectly blends luxury and innovation, drawing in consumers who crave both prestige and a good time.
39. What’s Gotten Into Lindsay? — Planet Fitness
Lindsay Lohan shines a light on the perks of an active lifestyle, all thanks to her Planet Fitness membership and its judgment-free vibe. With her relatable charm and hilarious life upgrades, the ad had viewers laughing while inspiring them to embrace their own fitness journey, making Planet Fitness the go-to for everyone seeking a welcoming gym experience.
40. Land of Loud Flavors — Bud Light Seltzer
When Bud Light announced new and loud flavors for seltzers, it drew attention from mythical lands, one where apparently Guy Fieri is the mayor and everyone looks like him. In a lively ad filled with excitement, Bud Light built appeal from consumers looking for refreshing drink options that enhance their experiences.
41. Road To Super Bowl LVI — PepsiCo feat. The Manning Brothers
With the Manning brothers and NFL legends like Jerome Bettis front and center, PepsiCo nailed an all-in-one showcase of their product lineup. The ad is packed with comedy, irresistible chemistry, and a vibe that keeps you reaching for more chips and drinks as the Super Bowl action heats up.
Conclusion
As the Super Bowl continues to turn into a cultural phenomenon, so do the ads that accompany it.
Each year, brands push boundaries, blending humor, star power, and creativity to capture the attention of millions.
From the thrilling launches of electric vehicles to clever spins on household products and iconic celebrity appearances, these best Super Bowl YouTube ads of 2024, 2023, and 2022 delivered entertainment that left a print on an already emotionally-charged audience.
So, which Super Bowl ad was your favorite? And which ones do you think are unworthy of this list? Let us know in the comments below.
About the author: Jose Angelo is the founder of the marketing agency, Jose Angelo Studios, which specializes in YouTube Ads services.