In the world of marketing, a product launch video is like a spotlight on a new product. It’s a way to show off what you’ve made and get people excited about it. But coming up with ideas for these videos can be tough.

In this blog, we’re going to take a look at the best product launch videos of 2024. We‘ll break them down, see what makes them great, and hopefully give you some inspiration for your own videos.

Whether you’re a marketer, an entrepreneur, or just someone who likes cool videos, this article is for you. We’ll talk about everything from the story behind the product to the big reveal moment.

Factors that make an excellent product launch video

product launch video 1

Image source: unilumin.com

Creating a compelling product launch video requires careful planning and execution. Here are several factors that contribute to making a great product reveal video:

  • Clear Message: The video should clearly communicate the product’s features, benefits, and unique selling points. Ensure that the message is concise and easy for viewers to understand.
  • Storytelling: Tell a compelling narrative that resonates with your target audience and illustrates how the product solves a problem or fulfills a need.
  • Visual Appeal: Use high-quality visuals, including professional videography, graphics, and animations, to capture viewers’ attention and maintain their interest throughout the video.
  • Demonstration: Highlight how the product can be used in real-life situations to address specific challenges or improve the user experience.
  • Human Connection: Incorporate human elements, such as testimonials, customer interviews, or stories, to add authenticity and credibility to the video.
  • Music and Sound Design: Choose appropriate background music and sound effects to enhance the mood and atmosphere of the video.
  • Call to Action (CTA): Clearly state the next steps for viewers, such as visiting the product website, signing up for a trial, or making a purchase.
  • Optimized Length: Aim for a duration that effectively conveys the message without overwhelming or losing the audience’s interest.
  • Mobile Optimization: With the increasing use of mobile devices, ensure that the video is optimized for viewing on smartphones and tablets.

#1. MacBook Pro | Apple

Apple Inc. is a multinational technology company renowned for its innovative products, including iPhones, iPads, MacBooks, and more. Its core proposition revolves around delivering cutting-edge technology with a focus on design, performance, and user experience.

The new MacBook Pro is showcased in the video, featuring the latest M3 family of chips, which are described as the most advanced ever built for a laptop.

What makes this product launch video awesome

  1. Energetic Presentation: The video’s dynamic visuals, accompanied by upbeat music and sound effects, create excitement and captivate viewers’ attention.
  2. Visual Appeal: The use of striking visuals, including the Space Black finish and energetic animations, enhances the allure of the new MacBook Pro.
  3. Feature Highlights: Clear emphasis on key features such as the M3 chips, graphics performance, memory capacity, battery life, display quality, and audio capabilities, ensuring viewers understand the product’s capabilities.
  4. Narrative Cohesion: The video maintains a cohesive narrative, showcasing the product’s features in a seamless and engaging manner, leaving a lasting impression on the audience.

#2. ACG Zoom Terra Zaherra | Nike

Nike ACG (All Conditions Gear) is a renowned division of Nike that focuses on designing and manufacturing outdoor gear, including footwear and apparel.

The ACG Zoom Terra Zaherra is the spotlighted product in the video, designed specifically for modern-day hikers.

It represents the culmination of Nike ACG’s efforts, incorporating advanced technology and materials borrowed from different departments within Nike.

What makes this product launch video awesome

  1. Intriguing Narrative: The video begins with an engaging narrative, introducing a rogue ACG scientist and hinting at a groundbreaking creation, which captures viewers’ attention.
  2. Comprehensive Testing Showcase: The video showcases various rigorous tests the Terra Zaherra underwent, demonstrating Nike ACG’s commitment to quality and performance.
  3. Emphasis on Performance Features: By highlighting specific features such as traction, comfort, durability, and ventilation, the video effectively communicates the shoe’s capabilities to potential consumers.
  4. Concise and Impactful: The video delivers key information about the product in a concise manner, keeping viewers engaged without overwhelming them with excessive detail.

#3. This Summer | Disney Bundle

Disney Bundle is a subscription service offered by The Walt Disney Company, bundling together three popular streaming platforms: Disney+, Hulu, and ESPN+.

Disney Bundle provides subscribers with access to a wide range of entertainment content, including movies, TV shows, live sports, and exclusive originals, all in one convenient package.

The video introduces the Disney Bundle, highlighting it as a comprehensive entertainment solution for viewers. By subscribing to the Disney Bundle, users gain access to Disney+, offering content from Disney, Pixar, Marvel, Star Wars, and National Geographic.

What makes this product launch video awesome

  1. Emotional Engagement: The video evokes emotions by emphasizing themes of family, togetherness, and excitement, resonating with viewers on a personal level.
  2. Concise Messaging: The use of short, impactful phrases like “this is intense” and “this is different” effectively communicates the diverse range of content available through the Disney Bundle in a concise manner.
  3. Brand Recognition: By featuring iconic Disney characters and imagery, the video capitalizes on the strong brand recognition associated with Disney, Pixar, Marvel, Hulu, and ESPN, appealing to existing fans and attracting new subscribers.
  4. Call to Action: The video concludes with a clear call to action, presenting the Disney Bundle as an essential part of viewers’ entertainment experience, encouraging them to subscribe for access to a world of content.

#4. IKEA Place

IKEA is a multinational conglomerate known for its ready-to-assemble furniture, home accessories, and kitchen appliances. It offers affordable, stylish, and functional home furnishings that cater to a wide range of tastes and needs.

The product being introduced in the video is IKEA Place, an augmented reality (AR) app developed using Apple’s ARKit technology. This app allows users to virtually place accurately scaled 3D models of IKEA furniture in their own space through their smartphone or tablet.

What makes this product reveal video awesome

  1. Catchy Background Music: The video begins with upbeat music, setting an energetic tone and capturing the viewer’s attention from the start.
  2. Visual Demonstration: The video includes visual demonstrations of how the app works, showcasing its user interface and the process of placing virtual furniture in real-world environments.
  3. Call to Action: The video encourages viewers to try out IKEA Place themselves, inviting them to share their experiences and envision a better living space with IKEA’s products.

#5. Great Chemistry | Patagonia

Patagonia is a renowned outdoor clothing and gear company known for its commitment to environmental sustainability and social responsibility.

Patagonia provides high-quality outdoor apparel and equipment while actively working to minimize its environmental footprint and promote ethical manufacturing practices.

The video introduces a new product or feature related to Patagonia’s commitment to sustainability, focusing on the removal of water-repelling perfluorinated chemicals (PFCs) from their products.

What makes this product launch video awesome

  1. Authenticity: Patagonia’s longstanding commitment to environmental stewardship lends authenticity to the product launch, establishing trust with consumers who value transparency and ethical practices.
  2. Short and Memorable: The brief dialogue in the transcript leaves room for interpretation, potentially sparking curiosity and prompting viewers to learn more about the product or initiative being teased.
  3. Brand Recognition: Patagonia’s strong brand identity as a leader in sustainable outdoor apparel attracts viewers and generates interest in the product launch, leveraging the company’s reputation for quality and environmental activism.

#6. Culinary Crafts

Culinary Crafts is a prominent catering and event-planning company based in Utah. With a reputation for excellence, they specialize in providing exceptional services for weddings, corporate meetings, and social occasions.

What makes this product launch video awesome

  1. Storytelling: The video employs a narrative about the journey of greatness, which captivates the audience and draws them in.
  2. Metaphorical Imagery: The use of metaphors such as “proper aging” to describe the culmination of greatness adds depth and intrigue to the message.
  3. Emotional Appeal: By emphasizing the importance of time, patience, and dedication in achieving greatness, the video evokes emotions and resonates with viewers.
  4. Visual and Auditory Elements: The accompanying music enhances the mood and reinforces the message of the video, making it memorable.

#7. Microsoft Designer

Microsoft is a multinational technology company renowned for its development and distribution of software, hardware, and services.

They empower individuals and organizations through innovative technological solutions, spanning from operating systems like Windows to productivity software like Microsoft Office.

The product highlighted in the video is Microsoft Designer. It is presented as a groundbreaking tool within the Microsoft ecosystem, uniquely powered by DALLE-2 and other powerful generative AI technologies.

What makes this product reveal video awesome

  1. Engaging Presentation: The video incorporates engaging visuals, and music, creating a captivating atmosphere that draws viewers into the excitement surrounding the product.
  2. Clear Value Proposition: Highlighting the product’s capability to help creative individuals turn their ideas into reality suggests a solution that empowers users, tapping into the aspirations of artists, designers, and creators.
  3. Brand Association: Leveraging the reputation and credibility of Microsoft as a leading technology company enhances the perceived reliability and trustworthiness of the product, potentially influencing viewers’ perceptions positively.

#8. Boom Chocolatta Non-Dairy Frozen Dessert | Ben & Jerry’s

Ben & Jerry’s is a renowned ice cream company known for its rich and indulgent flavors. They create high-quality ice creams with unique combinations and a commitment to social and environmental responsibility.

The product mentioned in the video is a new non-dairy frozen dessert by Ben & Jerry’s. This product is dairy-free, catering to those with dietary restrictions or preferences while still offering the indulgent taste experience characteristic of Ben & Jerry’s.

What makes this product launch video awesome

  1. Humorous and Engaging Tone: The video begins with a humorous remark about another ad for a non-dairy dessert, immediately capturing the viewer’s attention.
  2. Clear Messaging: The video emphasizes the dairy-free aspect of the product while highlighting its real flavor, effectively communicating its key selling point.
  3. Brand Familiarity: Leveraging the reputation of Ben & Jerry’s as a beloved ice cream brand enhances the appeal of the product.

#9. GoPro HERO11 Black

GoPro is a leading manufacturer of action cameras known for their durability and high-quality video capabilities. GoPro captures adventure and action-packed moments with ease, allowing users to document their experiences in stunning detail.

The product highlighted in the video is the HERO11 Black, which is described as the most powerful GoPro yet.

What makes this product launch video awesome

  1. High-quality Visuals: The video showcases stunning footage captured using the HERO11 Black, demonstrating its capabilities effectively.
  2. Clear Messaging: The video communicates the key features and benefits of the HERO11 Black concisely, making it easy for viewers to understand its value proposition.
  3. Demonstrations of Use Cases: Showing the camera in action in various adventurous scenarios, such as extreme sports or travel, highlights its versatility and appeals to the target audience.

#10. Great razors get borrowed | Dollar Shave Club

Dollar Shave Club is a subscription-based grooming brand known for disrupting the razor market by providing high-quality razors and grooming products directly to consumers at affordable prices.

The product featured in the video is a six-blade razor set offered by Dollar Shave Club. This set includes a razor handle and multiple six-blade cartridges, providing users with a precise and comfortable shaving experience.

What makes this product launch video awesome

  1. Engaging Presentation: Catchy background music and visuals that capture viewers’ attention and create excitement.
  2. Clear Messaging: The concise and memorable tagline, “Great razors get borrowed,” effectively communicates the product’s value proposition.
  3. Humorous Wordplay: The use of the term “Relationship Saver Deal” adds a playful and relatable element to the promotion, engaging viewers on a personal level.

#11. Hang On | Old Spice

Old Spice is a well-known brand specializing in men’s grooming products, particularly deodorants, body washes, and fragrances.

Old Spice focuses on masculinity, confidence, and humor, often portrayed through its marketing campaigns featuring memorable characters and catchy slogans.

The product featured in the video is Old Spice Dry Spray, a deodorant known for its long-lasting sweat protection. This product is aimed at men who lead active lifestyles and require reliable odor and sweat protection throughout the day.

What makes this product launch video awesome

  1. Celebrity Endorsement: Featuring Dolph Lundgren, a well-known action movie star, adds credibility and star power to the campaign.
  2. Humor: The video employs humor effectively, making the viewer laugh while showcasing the product’s benefits in a memorable way.
  3. Clear Product Demonstration: Despite the humorous tone, the video clearly demonstrates the product’s main feature – long-lasting sweat protection.
  4. Relevance to Target Audience: The video resonates with the target audience of active, confident men by showcasing a scenario where sweat protection is essential during action-packed moments.

#12. Galaxy S24 Ultra | Samsung

Samsung, a leading technology company, presents the Galaxy S24 Ultra, touted as the first Galaxy AI phone. Samsung is known for its innovative approach to mobile technology, continuously pushing boundaries in smartphone capabilities.

What makes this product launch video awesome

  1. Engaging Presentation Style: The video adopts a lively and engaging presentation style, with a mix of humor, excitement, and demonstration, capturing viewers’ attention effectively.
  2. Clear Demonstration: Despite the complexity of the features, the video communicates the benefits and functionalities of the Galaxy S24 Ultra in a clear and understandable manner, ensuring that viewers grasp the key selling points of the product.
  3. Visual Appeal: The video utilizes visuals effectively to demonstrate the product’s features, including animations, demonstrations, and close-up shots, enhancing the viewer’s understanding and appreciation of the Galaxy S24 Ultra’s design and capabilities.

#13. Bose QuietComfort® 45 Headphones

Bose is a renowned audio equipment manufacturer known for its high-quality sound products. Bose is recognized for delivering superior sound quality, comfort, and cutting-edge technology to enhance users’ audio experiences.

The video showcases the Bose QuietComfort® 45 Headphones, which are the latest iteration of Bose’s iconic noise-canceling headphones. It emphasizes the perfect balance of quiet, comfort, and sound, highlighting its status as an iconic choice for audio enthusiasts.

What makes this product reveal video awesome

  1. Visual Appeal: The video features high-quality visuals, including sleek product shots, stylish animations, and engaging cinematography.
  2. Demonstration of Features: Clear visuals and explanations of how the headphones work, including their noise-canceling capabilities and comfort features, help viewers understand the product’s value.
  3. Music and Audio Quality: Given Bose’s expertise in audio technology, the video features high-quality music and sound effects to demonstrate the headphones’ audio performance.
  4. Brand Consistency: Maintaining brand consistency throughout the video, including in terms of visual elements, messaging, and tone, reinforces Bose’s identity and builds trust with the audience.

#14. Adidas x Indian Cricket Team

Adidas, a renowned multinational corporation headquartered in Germany, is one of the world’s leading producers of athletic footwear, apparel, and accessories.

The product featured in the video is the official jersey launch for the Indian cricket team across all three formats of the game: Test, One Day International (ODI), and T20.

As the official kit sponsor of the Indian cricket team, Adidas emphasizes innovation, quality, and a commitment to excellence in every product it offers.

What makes this product launch video awesome

  1. Engaging Visuals: The video includes visually appealing shots showcasing the new jerseys in action, featuring iconic Indian cricketers.
  2. Emotional Appeal: Through the use of music and imagery, the video can evoke emotions associated with cricket, patriotism, and team spirit.
  3. Celebrity Endorsement: the video features popular cricket stars donning the new jerseys, adds credibility and aspirational value to the product
  4. Innovative Design Features: Highlighting unique design elements or technological advancements in the jerseys emphasizes Adidas’ commitment to innovation and performance enhancement.

Bonus: Tips to pick your product launch video style

Discover these concise tips to assist you in selecting the optimal style for your product reveal video:

  1. Identify Your Target Audience: Understand who your target audience is and what appeals to them. Consider their demographics, preferences, interests, and pain points.
  2. Clarify Your Message: This message should highlight the unique value proposition of your product and address the needs or desires of your target audience.
  3. Analyze Your Product: Consider whether your product is tangible or intangible, complex or straightforward, and how it solves a problem or fulfills a need for your target audience.
  4. Research Existing Product Launch Videos: Analyze a variety of videos, including those from competitors as well as non-competitive brands with similar target audiences. Take note of the different styles, formats, and approaches used in these videos.
  5. Review Engagement and Performance: Look for videos that have high view counts, positive feedback, social shares, and conversion rates. Analyze what elements contributed to their success.
  6. Evaluate Brand Identity Alignment: Ensure that the style of the chosen product launch video aligns with your brand identity, values, and messaging.
  7. Assess Production Feasibility: Evaluate factors such as budget, resources, time constraints, and technical capabilities. Choose a style that you can execute effectively within your constraints.

By following these steps, you can make an informed decision and choose the best style of reference for your product launch video that will maximize its impact and effectiveness.

Learn more: Product Video Production – Best Agencies + Tips 2024