BuzzSumo is a tool that provides social listening, content research, link research, and influencer sourcing. Due to its numerous distinctive features, this platform has proven to be tremendously useful to marketers across the globe. 

But you may be wondering if there are any good alternatives out there for content marketers. Is there more than one BuzzSumo?

Read on to find out more about the best six BuzzSumo alternatives and how they can benefit your business.

Note: Pricing of these tools might have been updated. Check the official websites for the latest prices.

1. Topic

Topic is a powerful alternative to consider if you are using BuzzSumo to do research for comprehensive, long-form content.

It takes a different approach when analyzing existing content. Rather than using how many social shares an article receives, Topic extracts content from the existing top results in Google, then grades it based on how comprehensively it covers the subject matter.

It then helps you craft content that can beat the competitors by suggesting key topics to cover and questions to answer. An interactive writing assistant helps you grade your own content and fill in the gaps.

Research Mode allows you to easily incorporate ideas and statistics from the most comprehensive content that exists and Link Sharing allows other writers to easily access the tool. Topic is great for both content optimization and creating new SEO content.

Pricing

Monthly plans:

• • Basic – Free

• • Pro – $200

• • Enterprise – Contact

2. Social Animal

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Social Animal is a well-worthy BuzzSumo alternative and there are many reasons why this platform tops the list of substitutes.

It utilizes natural language processing and machine learning techniques. Thanks to this, Social Animal can always get an insight into what makes good content tick.

Of course, it offers other core features. For example, its Content Research feature lets you see article keywords, compare top performing articles, analyze article titles, and get article shares across networks.

Another feature which sets this platform apart from the rest is the Deep Keyword Search. It allows searching within the article body while the vast majority of other platforms only allow title search.

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Naturally, when talking about Social Animal, one has to say a word or two about its Content Insights. This feature informs you about:

• • optimal title length

• • optimal content length

• • the best day to post

• • 6-month content performance history

In addition, the platform also offers the Influencer Research feature along with Be Inspired and Daily Digest Email for your chosen keywords.

Influencer Research gives you a chance to find real online influencers present on various social media platforms, and see what they share. If you want to learn more about influencer marketing and how it goes hand in hand with social selling, here is a great article about it.

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On the other hand, Be Inspired lets you see secondary keywords used in articles for any given topic. You can also see real-world content that connects to any keyword, uncover unforeseen connections/topics, and get dozens of ideas for a given keyword.

Finally, Daily Digest Email allows you to see the top trending content along with competitor mentions, and even influencer posts that contain your selected keywords.

All in all, Social Animal is a truly great platform that can replace BuzzSumo any day of the week. And, not only is it a viable alternative, but you will also be able to do even more due to additional features Social Animal offers.

Pricing

Monthly plans:

• • Blogger – $49/month

• • Agency – $199/month

• • Enterprise – $499/month 

Yearly plans (get 12 months for the price of 10):

• • Blogger – $41/month

• • Agency – $166/month

• • Enterprise – $416/month

Sign Up For a Free Trial of Social Animal!

3. Ahrefs

Some refer to Ahrefs as a content processing machine on steroids.

That’s because this platform can discover up to 5 million pages a day. Yes, you read that right – a whopping 5 million pages!

At the moment, Ahrefs is the largest content index that you can rely on. The best part is that Ahrefs doesn’t limit users to the most shared and linked-to posts. It also allows users to see the most visited pages.

That is definitely something that makes Ahrefs stand out from other rival platforms.

Another awesome feature of Ahrefs is its crawler. The crawler can handle 4.1 million pages a minute. Aside from HTML, it can dig into JavaScript too. And, what does that mean? An abundance of backlinks!

So, let’s narrow down all of the essential features Ahrefs offers that will be of use to anyone trying to improve their online content SEO-wise.

Filters and Advanced Searches is a feature that allows you to be specific in content research in order to find your ultimate gold mine. To be precise, you can filter posts by social shares, traffic, referring domains, time frame, word count, authors, and many other criteria.

The second-best feature is the Content Drilldown. With it, you can discover organic keywords with all vital SEO metrics and traffic estimation.

Combine these with Link Opportunities and Competitor Research and you will be able to learn a lot about domains that did (or did not) link to you, along with some info about your rivals’ audience and what they tend to get hooked on.

Finally, Automatic Alerts will inform you via email whenever someone mentions your brand, competitors, or any keyword of your interest.

Pricing

Monthly plans:

• • Lite – $99/month

• • Standard – $179/month

• • Advanced – $399/month

Yearly plans (get 12 for the price of 10 months):

• • Lite – $82/month

• • Standard – $149/month

• • Advanced – $332/month

 

4. ShareIt

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ShareIt is another great tool that can help you with content creation and influencer search. And, the best part is that it does this for free!

This platform will keep you up to date with the newest content. Thus, it is most certainly worthy of a place on our list.

Marketers choose ShareIt because of its three main features:

• • Brainstorming

• • Influencer Discovery

• • Popularity of Content

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Brainstorming will help you come up with blog ideas, but it will also discover trending content that you should share from your social media accounts.

On the other hand, Influencer Discovery is a excellent tool that doesn’t deal with content. Instead, it lets you find all the relevant influencers and popular sites that people find interesting. All you have to do is type in a keyword and the platform will give back all the necessary information you need.

Last but not least, The Popularity of Content feature lets you know if a given piece of content is trending. You also get to see who shared that content. That is, it focuses on discovering influencers. So, you will see if any of the influencers from a specific industry talked about the content you are researching.

Pricing

Monthly plan: Free Tool

Yearly plan: Free of charge

It’s worth noting that the same people who came up with ShareIt also developed Social Pilot, a great tool for everything social media-wise. Still, even though this tool also offers a number of advanced features, it isn’t free.

5. ContentStudio

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This platform includes three great ‘sub-platforms’ in one:

1. 1. Content Discovery

1. 1. Content Curation

1. 1. Social Media Management

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ContentStudio will give you insight into the history of social engagement data with each discovered article. This will allow you to predict virality with high accuracy before something actually goes viral.

The platform also lets you set up auto-updating custom topics with the keywords and domains of your choice, allowing you to filter the noise and only see what might be of use to you.

ContentStudio contains six great features (modules):

1. 1. Discovery – thanks to its powerful filters, it lets you find content through search or topic feeds.

1. 1. Planner – allows you to see your content strategy from a single place using calendar view or list view.

1. 1. Composer – composes search-engine-optimized blog posts and engaging social media posts with relevant content suggestions.

1. 1. Scheduler/Publisher – allows you to share your posts with hashtag suggestions, gives you info about what posts you should recycle, lets you preview posts, and informs you about the author mentions.

1. 1. Automation ­– automates content posting to your blog or social media channels according to your pre-set preferences.

1. 1. Analytics – fills you in with detailed stats of any website, social page, or your own pages/posts.

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Pricing

Monthly plans:

• • Pro – $49/month

• • Small – $99/month

• • Medium – $199/month

• • Large – $299/month

Yearly plans:

• • Pro – $39/month

• • Small – $79/month

• • Medium – $159/month

• • Large – $239/month

 

6. NinjaOutreach

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NinjaOutreach’s main focus is finding influencers to share your content on social media. And, it does this better than any other platform out there.

You will be able to discover the right influencers to share your content, but also to find currently trending content.

Of course, this platform will give you all the necessary info about the industry celebrities, such as their email address, points of interest, and other important personal information.

You will never have to guess anything again and your pitches will have a higher chance of reaching the right people.

The features many industry pros emphasize are:

• • Automated Email Broadcasting

• • Automated Follow-ups

• • Team Collaboration

• • Business Lead Generation

• • Built-in Email Finder

• • Outreach Campaign Tracking

• • Instagram and Twitter Influencer Outreach

• • Large-scale Influencer Marketing Tools

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Finally, NinjaOutreach also has a built-in CRM tool that provides customizable templates, automated campaigns, and follow-ups.

Although the software cannot replace BuzzSumo perfectly, NinjaOutreach can help you with your outreach efforts.

Pricing

Monthly plans:

• • FLEX – $120/month

• • PRO – $399/month

Yearly plans (60% off):

• • FLEX – $49/month

• • PRO – $149/month

Summary

It doesn’t matter if you are an internet marketer, business owner, or content writer, searching for the perfect trending content often isn’t an easy job.

Fortunately, these five BuzzSumo alternatives will help you create the content your audience craves. They will allow you to quickly search through content, filter the noise, and analyze the impact of content campaigns on social media and beyond.

 

The winning Buzzsumo alternative is… Social Animal.