Education App Boosted App Installs

Kahoot!

Paid Social Media Ads

Paid Ad Strategy

Lead Generation

Video Production

Paid Ad Management

About Client:

Kahoot!, a global leader in educational games, launched Kahoot! Kids to offer fun, engaging learning opportunities for young children. With the summer season approaching, Kahoot! sought to position its new product as the perfect solution to maintain kids’ learning momentum through interactive play. I was brought in to design and execute a multi-channel paid social media campaign promoting Kahoot! Kids for summer learning to parents and caregivers.

Challenge:

The summer season presents both an opportunity and a challenge for educational products, as parents look for ways to keep their kids engaged while balancing play and learning. Kahoot! faced several hurdles:

Cutting through the noise of other summer activities and competing educational products.
Targeting parents of young children effectively across social media platforms.
Promoting Kahoot! Kids as both fun and educational, driving conversions while maintaining brand trust.
Optimizing campaign performance within a short seasonal timeframe.

Goal:

The campaign’s primary goal was to raise awareness and drive sign-ups for Kahoot! Kids by positioning it as the perfect tool for summer learning. Specific objectives included:

Increasing downloads and subscriptions of Kahoot! Kids during the summer months.
Building brand awareness among parents of young children.
Boosting engagement with content focused on fun learning activities.
Lowering customer acquisition costs (CAC) while maximizing reach and ROI.

Strategy:

1. Multi-Channel Campaign Design

Launched a multi-platform campaign across:
- Facebook & Instagram: Targeting parents of young children, with content highlighting fun and family activities.
- Pinterest: Leveraging the platform’s popularity with parents for summer activities and learning resources.
- YouTube Ads: Featuring engaging videos that showcased the product’s interactive features.
Developed creative content specific to each platform, including:
- Video carousels and short reels showing kids enjoying summer learning with Kahoot! Kids.
- Infographics with educational tips for parents, promoting Kahoot! Kids as a fun way to prevent summer learning loss.

2. Audience Targeting and Segmentation

Built custom audience segments focusing on:
- Parents of children aged 3-8.
- Parents interested in educational games, summer camps, and learning apps.
- Lookalike audiences of Kahoot! users from previous campaigns.
Implemented geo-targeting to focus on key regions with higher demand for summer programs and educational products.

3. Ad Copy and Creative Optimization

Created engaging ad copy with messaging like, “Make summer fun AND educational with Kahoot! Kids!” and “Supercharge your child’s learning this summer!”
Produced short video ads featuring families using Kahoot! Kids during the summer.
Designed A/B tests for creative variations (thumbnails, copy, CTAs) to identify top-performing assets.
Integrated clear CTAs like “Download Now” and “Start Learning Today” to drive immediate action.

4. Campaign Monitoring and Optimization

Monitored performance in real time across Meta Ads, Pinterest Ads, and Google Ads dashboards.
Optimized ad spend based on platform performance, reallocating budgets to the highest-converting channels.
Implemented dynamic retargeting to remind parents who had visited the website or interacted with ads to download Kahoot! Kids.

Results:

Brand Awareness and Engagement

Reached over 2 million parents within the first two months.
Increased engagement rates by 45% with summer-themed creative content.

Downloads and Subscriptions

Drove over 10,000 new downloads of Kahoot! Kids during the summer campaign.
Boosted subscriptions by 30%, with many users opting for the premium version.
Achieved a 20% lower CAC compared to previous campaigns by optimizing targeting and creative.

Campaign Efficiency and ROI

Identified YouTube Ads as the highest-performing platform, generating the most downloads with the lowest CPA.
Used insights from A/B testing to optimize future ad campaigns, improving engagement and conversion rates over time.

Conclusion:

The multi-channel paid social media campaign for Kahoot! Kids successfully positioned the product as a go-to solution for summer learning, driving downloads, subscriptions, and engagement. By targeting parents across key platforms and continuously optimizing creative and ad spend, the campaign effectively raised brand awareness and drove conversions within the short summer season.

This campaign underscores the importance of creative platform-specific content and data-driven optimization in achieving paid social media success.

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- A comprehensive competitor audit
- Detailed marketing analysis and actionable recommendations
- List of keyword recommendations

Education App Boosted App Installs

45%

30%

20%

About Client:

Challenge:

Goal:

Strategy:

Results:

Conclusion:

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