How To Study Animation Series

Quizlet

Digital Marketing

Digital Campaign

April 25, 2023

About Client:

Quizlet is a globally popular learning platform and app used by millions of students, teachers, and lifelong learners to study a wide range of subjects. In the U.S. alone, two-thirds of high school students and half of all college students use Quizlet to enhance their academic performance.

Challenge:

After achieving significant success with an SEO-driven “How to Study” content series, which brought 842,520 new visitors to Quizlet’s pages, the challenge was to replicate this success on YouTube. Quizlet wanted to create engaging educational video content that would not only attract students but also promote Quizlet’s study tools in an authentic and relatable way.

Goal:

The primary goal was to create a series of educational YouTube videos that would:

Align with student learning goals across various subjects.
Increase Quizlet’s brand awareness by organically incorporating their tools into the videos.
Drive new visitors to Quizlet’s platform and generate subscription revenue.

Strategy:

Content Development:
- We collaborated with teachers and students who had excelled in specific subjects or exams like medical school and SATs to create credible and informative videos.
- The content focused on how to study for particular subjects or exams, resonating with students’ immediate needs.
Video Production and Engagement:
- The videos were edited to be fun, engaging, and high-quality to keep students interested.
- We seamlessly integrated Quizlet’s study tools into the content as product placements, ensuring they felt authentic to the video without being overly promotional.
Platform Strategy:
- We optimized the content for YouTube to rank for high-intent, long-tail keywords like “How to Study for Medical School” and “How to Study for History.”

Results:

YouTube Success:
- The video series achieved top rankings on YouTube for high-demand keywords like “How to Study for Medical School” and “How to Study for History” in 2022.
- The content garnered over 1.4 million views, significantly increasing Quizlet’s visibility in the educational space.
Website Traffic and Revenue:
- This YouTube series drove 159,522 new visitors to Quizlet’s website.
- The series generated $241,014 in new business revenue from monthly subscriptions, demonstrating the effectiveness of integrating product placement with educational content.

Summary:

Client: Quizlet

Strategy: Developed educational YouTube videos featuring teachers and high-performing students, integrating Quizlet’s study tools through product placement and optimizing for long-tail keywords.

Results:

Over 1.4 million views on YouTube.
Ranked #1 for keywords like “How to Study for Medical School.”
159,522 new visitors to Quizlet’s website.
Generated $241,014 in new subscription revenue.

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- A comprehensive competitor audit
- Detailed marketing analysis and actionable recommendations
- List of keyword recommendations

How To Study Animation Series

1.4 million

$241,014

159,522

About Client:

Challenge:

Goal:

Strategy:

Results:

Summary:

Request Free Proposal

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