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SEO Case Study: Boosting leads for B2B Printing Software

Brandly

SEO

On-Site Optimization

Keyword Strategy

Content Creation

$77,790

In new revenue generated after one year

40%

YoY improvement in lead generation

145+

New paid subscribers acquired in first five months

About Client:

Brandly is a cutting-edge business card printing subscription software designed for enterprise companies. Unlike traditional printing services, Brandly offers a subscription model that allows businesses to manage their business card needs seamlessly and efficiently. This innovative approach not only provides high-quality printing solutions but also ensures that companies can maintain consistent branding across all their materials. With features tailored to meet the demands of large enterprises, Brandly simplifies the process of ordering, customizing, and distributing business cards within organizations. At the time we were consulted, Brandly was at the very beginning of its journey, with only a two-page website and no domain authority. Their mission was to break into a highly competitive market and establish a strong online presence.

Challenge:

Brandly faced the daunting task of entering a market dominated by industry giants like Vistaprint and FedEx Print. With no established online presence, their primary challenge was to raise awareness about their unique subscription-based printing solutions and generate new leads. Competing against well-established companies required a strategic approach to overcome the significant SEO and marketing hurdles.

Goal:

Brandly’s primary goal was to increase product awareness and generate new leads through an effective online strategy. They aimed to establish a foothold in the market by targeting niche, high-intent keywords that aligned with their value proposition of providing high-quality, premium business cards.

Strategy:

  1. Keyword Strategy:
    • To tackle the competitive landscape, we focused on a long-tail keyword strategy. This involved targeting niche keywords such as “high-quality business cards” and “premium business cards,” which were more likely to convert and aligned with Brandly’s unique selling points.
    • We ensured that the selected keywords had decent search volumes and low keyword difficulty to maximize the chances of ranking well.
    • Tools like Ahrefs and SEMrush were utilized to develop this keyword strategy, and an extensive competitor audit was conducted to identify valuable topics and keywords that competitors were capitalizing on.
  2. Content Creation and Optimization:
    • Once the keyword strategy was in place, we created detailed writing guidelines and an SEO checklist to ensure consistency and quality across all content.
    • Content was meticulously optimized for conversions, incorporating various calls-to-action (CTAs) such as sales form submissions and access to gated content to drive user engagement and lead generation.
  3. Content Distribution and Backlink Campaign:
    • An extensive content distribution strategy was implemented, leveraging community forums and other online platforms to promote Brandly’s pages.
    • We also ran an ongoing backlink campaign by contributing guest posts to credible business publications, thereby enhancing Brandly’s domain authority and search engine rankings.

Results:

  • Short-Term Success:
    • Within the first 5 months of implementing our SEO strategy, Brandly saw a significant uptick in new customers, acquiring 145 new paid subscribers.
    • We successfully built an inbound marketing pipeline that facilitated continuous lead generation and sales.
  • Long-Term Success:
    • After one year of SEO implementation, Brandly’s paid customer base grew to 742, resulting in $77,790 in new revenue.
    • The ongoing efforts led to a 40% year-over-year improvement in lead generation.
    • Brandly achieved top rankings for valuable, high-volume keywords, securing the #1 spot for “business card paper,” and ranking prominently for “premium business cards” and “bulk business cards.”

Request Free Proposal 

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You can also email us directly at: contact@joseangelostudios.com

Your Free Proposal Includes:

    • A comprehensive competitor audit
    • Detailed marketing analysis and actionable recommendations
    • List of keyword recommendations

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