Menu
Book Free Consultation
Book Free Consultation

SEO Case Study: SaaS Boosts User Acquisition by 80%

TINT

SEO

On-Site Optimization

Keyword Strategy

Content Creation

4,000

New users

80%

YoY growth in user acquisition from SEO

80,000+

Increased organic traffic to over 80,000 monthly visitors

About Client:

TINT is a leading community marketing platform that empowers brands to engage their audiences through user-generated content. Initially, the co-founders heavily invested in SEO to drive product awareness, successfully acquiring 65% of users from organic search. However, as TINT rapidly grew, their focus on SEO waned, dropping the user acquisition rate from SEO to 40%. To address this challenge and revitalize their SEO efforts, we were brought in to develop a scalable content production strategy to boost user acquisition and increase brand awareness.

Challenge:

TINT faced a significant drop in user acquisition from SEO due to a lack of resources and focus on SEO amidst their rapid growth. The industry was also highly competitive, with many startups dominating key search terms. The challenge was to reclaim their SEO-driven user acquisition and enhance their presence in a competitive market.

Goal:

The primary goal was to revamp TINT’s SEO strategy to drive user acquisition and increase brand awareness. Specific objectives included:

  • Increasing organic traffic to the website.
  • Improving user acquisition through SEO.
  • Establishing TINT as a thought leader in the industry.
  • Ranking for high-intent, niche keywords related to their value propositions.

Strategy:

  1. Keyword Strategy:
    • Focused on long-tail keywords such as “user-generated content platform,” “social media walls,” and “social media tools” with high conversion intent, decent search volumes, and low keyword difficulty.
    • Utilized Ahrefs and SEMrush for comprehensive keyword research and conducted an extensive competitor audit to identify valuable topics and keywords.
  2. Content Creation and Optimization:
    • Developed detailed writing guidelines and an SEO checklist to ensure the creation of high-quality, SEO-friendly content.
    • Optimized all content for conversions, incorporating various CTAs like filling out sales forms or accessing gated content.
  3. Content Distribution and Backlink Campaign:
    • Implemented a robust content distribution strategy, leveraging community forums to promote pages.
    • Ran an ongoing backlink campaign by contributing guest posts to credible business publications.

Results:

  1. Keyword Strategy:
    • Focused on long-tail keywords such as “user-generated content platform,” “social media walls,” and “social media tools” with high conversion intent, decent search volumes, and low keyword difficulty.
    • Utilized Ahrefs and SEMrush for comprehensive keyword research and conducted an extensive competitor audit to identify valuable topics and keywords.
  2. Content Creation and Optimization:
    • Developed detailed writing guidelines and an SEO checklist to ensure the creation of high-quality, SEO-friendly content.
    • Optimized all content for conversions, incorporating various CTAs like filling out sales forms or accessing gated content.
  3. Content Distribution and Backlink Campaign:
    • Implemented a robust content distribution strategy, leveraging community forums to promote pages.
    • Ran an ongoing backlink campaign by contributing guest posts to credible business publications.

Conclusion:

  • Organic Traffic and User Acquisition:
    • Increased organic traffic to over 80,000 monthly visitors.
    • Generated 4,000 new users for the platform.
    • Achieved an 80% year-over-year growth in user acquisition from SEO.
  • Thought Leadership and Brand Awareness:
    • Created thought leadership content featured in major publications such as Ad Age, Social Media Today, and Entrepreneur.
    • Ranked #1 for target keywords like “Hashtag Tools” and “User-Generated Content Software.”
  • Revenue and Client Acquisition:
    • Acquired 352 new clients, resulting in $300,000 in revenue.

Request Free Proposal 

Click here to schedule a meeting with us or fill out the form.
You can also email us directly at: contact@joseangelostudios.com

Your Free Proposal Includes:

    • A comprehensive competitor audit
    • Detailed marketing analysis and actionable recommendations
    • List of keyword recommendations

More Case Studies

All Case Studies

How We Helped SF Accupuncture Increase Lead Generation by 250% in One Year

Real Estate Lawyer

Lifestyle content + lead generation grew Florida Living with Emily from 100 to 3,247 subscribers and 22 qualified leads monthly. $31,200 in commissions in 120 days.

Florida Living with Emily Case Study

Lifestyle content + lead generation grew Florida Living with Emily from 100 to 3,247 subscribers and 22 qualified leads monthly. $31,200 in commissions in 120 days.

Tampa Florida Living Case Study

YouTube SEO optimization grew Tampa Florida Living to 2,800 views per video and 15-18 qualified leads monthly. $22,500 in commissions in 90 days.

HubSpot’s YouTube Strategy New Design

Optimizing HubSpot’s YouTube content resulted in a 70% increase in views, 35% subscriber growth, and and improved SEO rankings.