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Grafi Ai LinkedIn Ad

Grafi AI

Digital Marketing

Digital Campaign

April 25, 2023

3,000

New users acquired via LinkedIn at $7 per lead.

4,250

New users acquired via YouTube with 20 ad variations tested

200%

Increase in time on page and 14x improvement in conversions

About Client:

Grafi AI is an AI writing tool specifically designed for medical and healthcare writers. It was the first AI writing tool created for this niche, and is backed by renowned academic institutions such as PubMed and MedlinePlus, the largest healthcare databases. Grafi AI delivers the latest and most accurate content in the healthcare field, continually curated from MedlinePlus®, PubMed®, and peer-reviewed medical journals.

Challenge:

Grafi AI operates in a highly competitive AI space, with numerous competitors vying for market attention. Grafi AI’s team had been running LinkedIn ad campaigns to raise product awareness, but these campaigns were underperforming. With an ad spend of $5,673, they had only acquired ten new paid users, resulting in a poor cost per lead. The challenge was to create a compelling video that would effectively communicate Grafi AI’s key messages, showcase product features, and include a strong call to action. The video needed to be adaptable across multiple platforms, including LinkedIn and YouTube, and resonate specifically with medical writers and journalists.

Goal:

The primary goal was to improve lead generation and enhance Grafi AI’s brand presence by creating high-quality, impactful video ads. This involved:

  • Retargeting Grafi AI’s audience to include current users such as medical writers and journalists.
  • Producing engaging video content that clearly highlighted Grafi AI’s product features and value propositions.
  • Testing video ads across multiple platforms, including LinkedIn and YouTube, to optimize lead acquisition.

Strategy:

  1. Video Creation and Script Development:
    • We created a clear and engaging script to highlight Grafi AI’s unique features and value to medical writers.
    • Our video production team, with experience in over 1,000 product feature videos, crafted visuals that aligned with Grafi AI’s branding, using medical-related imagery to resonate with the target audience.
    • After testing multiple voice-over talents, we selected two candidates and worked closely with them to perfect the tone, pitch, delivery, and emotion for the narration.
  2. Targeted Ad Campaigns:
    • LinkedIn: We retargeted medical writers and journalists, using the newly created video as the ad content to drive engagement.
    • YouTube: We placed ads on targeted topics related to productivity, writing, and AI, using 20 ad variations to test different videos, headlines, descriptions, CTAs, and placements. Customer testimonials were also included as the best-performing content pillar.
  3. Competitor Audit and Testing:
    • We conducted a competitor audit to identify successful ad strategies, incorporating those narratives into our campaign tests.
    • We ran various tests using different narratives, customer testimonials, and ad variations to optimize performance across platforms.

Results:

  1. LinkedIn Ads:
    • Generated 3,000 new users at an impressive $7 cost per lead, significantly improving Grafi AI’s LinkedIn ad performance.
    • The video contributed to a 14x increase in conversion rates and improved time on page by 200%.
  2. YouTube Ads:
    • Acquired 4,250 new users by targeting ads on relevant topics like productivity, writing, and AI.
    • The campaign included 20 test variations of videos, leading to the identification of customer testimonials as the highest-converting content.
  3. Overall Impact:
    • Grafi AI’s video helped position the brand as a leader in the AI and medical industries, with success scaled across platforms like LinkedIn, YouTube, and Quora.

Summary:

  1. Client: Grafi AI
    Strategy: Developed a high-quality video ad campaign featuring targeted content for medical writers and journalists. Implemented across LinkedIn and YouTube with competitor audits and multiple ad variations.
    Results:

    • 3,000 new users acquired via LinkedIn at $7 per lead.
    • 4,250 new users acquired via YouTube with 20 ad variations tested.
    • 200% increase in time on page and 14x improvement in conversions across platforms.

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Your Free Proposal Includes:

    • A comprehensive competitor audit
    • Detailed marketing analysis and actionable recommendations
    • List of keyword recommendations

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