Project management case study
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As a leader in the ed-tech space, Quizlet's mission is to democratize education globally. Their platform, serving a wide range of students and educators, is designed to be as versatile and user-friendly as possible, underpinned by innovative educational theories and cutting-edge technology.
Quizlet sought to expand its engagement with college students, who were increasingly turning to YouTube for study aids like lofi music. This trend presented an opportunity for Quizlet to connect with their audience in a new, culturally relevant way.
The objective was to create a series of lofi-style animated videos that would resonate with students, helping them study effectively while also increasing brand visibility and engagement for Quizlet.
The strategy involved a deep dive into current trends and preferences among their target demographic. The team worked with skilled animators and music producers to create a unique series of videos that married soothing, focus-enhancing lofi music with culturally and ethnically diverse animations. These animations were meticulously designed to reflect a wide array of student lifestyles and study environments, thereby appealing to a global audience.
The lofi animation series was an extraordinary success, amassing over half a million views and generating substantial engagement in the form of comments and increased website traffic. This innovative approach not only enhanced Quizlet's brand awareness among the student demographic but also established a new, creative avenue for educational support. The series was particularly lauded for its quality, diversity, and effectiveness in creating an optimal study environment.
Studies 
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