Quizlet
Content Creation
Video Content Creation
New visitors to Quizlet’s website
Views on YouTube
New users acquired
Quizlet is a global learning platform that empowers millions of students, teachers, and everyday learners to study any subject, for school, work, or personal growth. Two-thirds of high school students and half of college students in the U.S. use Quizlet, making it a go-to tool for academic success. Inspired by the belief that anyone can learn anything, Quizlet is dedicated to building smart tools to enhance the learning experience.
A growing number of Quizlet users were turning to YouTube for guidance on how to use Quizlet’s products. Unfortunately, user-generated content was often inaccurate, misleading, or lacking in educational value, affecting the brand’s image. Quizlet needed to regain control of its narrative on YouTube and act as the official voice for its products. Keyword research revealed that top search queries like “How to Use Quizlet for Beginners” and “Quizlet Subscription Review” presented an opportunity to fill a content gap with accurate, branded tutorials.
The goal was to create a series of high-quality, branded tutorial videos that would:
The tutorial series achieved 180,000 views on YouTube and drove 30,000 new visitors to Quizlet’s website, significantly boosting user engagement and product understanding.
Quizlet ranked in the first position for key branded search terms, including “Quizlet Tutorial,” “Quizlet Tutorial for Beginners,” and “Quizlet Subscription Benefits.”
Over a 12-month period, the tutorials contributed to acquiring 24,423 new users, with a paid conversion rate of 13%, demonstrating the effectiveness of the tutorials in driving subscriptions.
Client: Quizlet
Strategy: Created a branded tutorial series optimized for key search terms, featuring product demonstrations, engaging visuals, and expert guidance to regain control of Quizlet’s narrative on YouTube.
Results:
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