Travel Documentary for a Non-Profit in Bosnia

Tourism Board of Bosnia

Digital Marketing

Digital Campaign

April 25, 2023

About Client:

The Tourism Board of Bosnia reached out to us with a mission to promote tourism in the region and stimulate their travel economy. Despite Bosnia’s rich history and stunning travel destinations, the country struggles with common misconceptions about its safety due to the war that ended in 1999. The Tourism Board wanted an educational travel video to not only highlight Bosnia’s attractions but also dispel safety concerns and educate viewers about the country’s present situation.

Challenge:

The primary challenge was to create an engaging travel video that could change perceptions about Bosnia, focusing on both its safety and travel appeal. With lingering misconceptions from its past, Bosnia needed a documentary-style film to showcase the beauty of its landscapes and cities while subtly educating viewers about the war and the current safe environment for travelers.

Goal:

The goal was to produce a compelling, high-quality documentary-style film that:

Showcased Bosnia’s stunning travel destinations.
Addressed safety misconceptions by educating viewers about Bosnia’s history and current peaceful state.
Motivated travelers to visit and explore the country.

Strategy:

Content and Script Development:
- Our team of writers crafted a detailed script that effectively balanced the goals of promoting Bosnia’s travel appeal while educating viewers about its history and safety.
- The narrative was designed to be informative yet engaging, capturing the essence of Bosnia’s attractions without being overly formal or heavy-handed.
Local Partnerships:
- We partnered with locals to gain deeper insights into Bosnia’s culture and to receive introductions to key individuals and businesses that should be featured in the film.
- These connections added authenticity and a unique perspective to the documentary.
Production and Filming:
- The documentary was shot over two weeks as we traveled to various destinations across Bosnia, capturing the natural beauty, vibrant culture, and welcoming atmosphere.
- Our team ensured that the documentary had a high production value to compete with international travel content and appeal to a global audience.

Results:

Massive Reach:
The documentary garnered 198,000 views, effectively promoting Bosnia as a desirable travel destination.
Increased Awareness:
It ranked at the top of search results for terms like “Bosnia travel” and was featured in prominent travel magazines and editorial blogs, helping spread awareness far beyond the initial audience.
Tourism Growth:
Within a year of the documentary’s release, Bosnia experienced a 9% increase in tourism, and in the following year, a 12% increase. The Tourism Board of Bosnia credited the documentary as playing a significant role in this growth.

Summary:

Client: Tourism of Bosnia

Strategy: Produced a high-quality documentary-style travel video that highlighted Bosnia’s attractions, addressed safety concerns, and leveraged local partnerships for authenticity.

Results:

- 198,000 views across platforms.
- Ranked #1 for search terms like “Bosnia travel.”
- Featured in travel magazines and blogs.
- Tourism increased by 9% in the first year and 12% the following year.

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Travel Documentary for a Non-Profit in Bosnia

198,000

9%

Ranked #1

About Client:

Challenge:

Goal:

Strategy:

Results:

Summary:

Request Free Proposal

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