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Quizlet tackled misinformation and enhanced user experience by creating a series of branded, high-quality tutorials, leading
Digital Campaign
Travel Documentary in Bosnia
Digital Marketing
April 25, 2023
The Bosnia Tourism Department, aiming to reshape perceptions of Bosnia as a tourist destination, recognized the need to address lingering safety concerns from the past.
The studio was tasked with creating a compelling, informative travel documentary that would showcase Bosnia's safety, beauty, and cultural richness, countering outdated perceptions and encouraging tourism.
To produce a high-quality documentary that highlights Bosnia's attractions, rich history, and current safe environment, thereby boosting tourism and changing global perceptions.
The strategy focused on capturing the essence of Bosnia's most attractive spots through a documentary-style approach. This involved intensive research and scriptwriting to ensure a balance between educational content and engaging storytelling. The team collaborated closely with local businesses and personalities, incorporating their insights and experiences into the film. The shooting process spanned two weeks, during which various destinations across Bosnia were featured.
The documentary was a landmark achievement, attracting nearly 200,000 views and significantly promoting Bosnia as an attractive and safe travel destination. It achieved top rankings for 'Bosnia travel' related searches and received notable coverage in travel magazines and blogs. The year following the release saw a notable increase in tourism, with the documentary playing a key role in this uptick. The success of this project highlighted the power of storytelling in changing perceptions and boosting economic growth through tourism.
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